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- ZDNet Author Biography
Jennifer Leggio (@mediaphyter) is passionate about all things socialmedia, especially enterprise, security, privacy and reputation issues, which iswhy she writes about these issues for ZDNet. She has been a writer andcommunications professional for more than 15 years and currently works atthe cross-section of social media and security as director of strategiccommunications for...- more about Jennifer Leggio »
- Peer trust plummets: Is marketing to blame?
- Social networking used to be innocent, peer to peer conversation and now it's turned into a marketing playground. by Jennifer Leggio
- Tags: Brand, Twitter Inc., Seiple, Social Networking, Branding, Online Communications, Marketing, Advertising & Promotion, Jennifer Leggio
- Blog posts 2010-02-09
- The art of social redundancy
- Arrington wants a fix to social spam and noise, but can a tool really do what we should be doing for ourselves? by Jennifer Leggio
- Tags: Network, Noise, FriendFeed, Social Networking, Online Communications, Marketing, Advertising & Promotion, Jennifer Leggio
- Blog posts 2010-02-08
- Foursquare as a dating companion?
- This could give a whole new meaning to the "Player Please" badge. by Jennifer Leggio
- Tags: Friend, Foursquare, Productivity, Business Structures, Finance, Jennifer Leggio
- Blog posts 2010-02-02
- Xerox pushes social media from the inside out
- The company works with its employees to spread the word of the Xerox brand. by Jennifer Leggio
- Tags: Xerox Corp., Employee, Social Media, Social Media World, Jennifer Leggio
- Blog posts 2010-02-01
- News to know: Google vs. Apple; Firefox; Amazon
- News to know: Here are today’s notable headlines. You can get News To Know via email alert and RSS daily. For continuous updates are BNET’s around-the-Web tech coverage: Epicenter: Google's 'Don't Be Evil' Mantra is...
- Tags: Google Inc., Mozilla Firefox, Apple Inc., Amazon.com Inc., Microsoft Windows 7, Strategy, Operating Systems, Microsoft Windows, Software, Management, Larry Dignan
- Blog posts 2010-02-01
- Modern communities - no longer exclusive clubs
- The concept of a community is not new. In fact, it is very old. by Jennifer Leggio
- Tags: Community, Government 2.0 Camp LA, Government, Vertical Industries, Jennifer Leggio
- Blog posts 2010-01-29
- Seriously, Apple, are you messing with me?
- The thing is, Apple can do whatever it wants. Like sheep, we will still follow and buy. by Jennifer Leggio
- Tags: Apple Inc., iPad, Tablets, Marketing Research, Notebooks, Hardware, Notebooks & Tablets, Marketing, Jennifer Leggio
- Blog posts 2010-01-27
- Quick'n'Dirty podcast faces off with the NHL
- The NHL is using social media to make hockey no longer a "secondary" sport in the U.S. by Jennifer Leggio
- Tags: Podcast, Social Media, NHL, Jennifer Leggio
- Blog posts 2010-01-25
- Niche social networks expand in 2010
- Niche, secure social networks such as milBook will continue to grow in 2010 by Jennifer Leggio
- Tags: Network, Social Media, U.S. Department Of Defense, Social Networking, Productivity, Online Communications, Marketing, Advertising & Promotion, Jennifer Leggio
- Blog posts 2010-01-20
- Twitter growth slows while usage expands globally, report says
- Less new users are signing up for Twitter, but the service is gaining more traction from cities around the globe by Jennifer Leggio
- Tags: Twitter Inc., Productivity, Marketing Research, Marketing, Jennifer Leggio
- Blog posts 2010-01-19
- Facebook / McAfee deal provides security software but little education
- In order to better secure its users, Facebook needs to stop them from making novice security mistakes in the first place. We need a board of security educators across all social networks. by Jennifer Leggio
- Tags: Software, McAfee Inc., Facebook, Security, Jennifer Leggio
- Blog posts 2010-01-12
- Social media & B2B: Interactions are opportunities
- Guest writer Rich Harris explores the tightrope walk of social media and B2B by Jennifer Leggio
- Tags: Marketing, Interaction, Social Media, Customer, Rich Harris, B2B, E-business/E-Commerce, Internet, Jennifer Leggio
- Blog posts 2010-01-12
- Getting Quick'n'Dirty with Hootsuite
- It was hard coming back after a two-week break, but somehow Aaron and I pulled off a great show. At least we think so. by Jennifer Leggio
- Tags: Hootsuite, Podcasts, Internet, Jennifer Leggio
- Blog posts 2010-01-11
- Social media RFP template, aka 'snake oil detector', separates strong from the weak
- Simply put, if firms or consultants cannot complete this RFP, they probably shouldn't be considered for hire by Jennifer Leggio
- Tags: RFP, Social Media, Jennifer Leggio
- Blog posts 2010-01-11
- Gullibility of Facebook users continues to skyrocket in 2010
- "Scam pages" leverage social engineering to take advantage of less than savvy social network users. Have you been fooled yet? by Jennifer Leggio
- Tags: Facebook, Survey, Marketing Research, Marketing, Jennifer Leggio
- Blog posts 2010-01-06
- 11 Twitter Tips - Job Search in 140 Characters
- How can job seekers make Twitter a part of their search strategy? by Jennifer Leggio
- Tags: Job, Twitter Inc., Job Search, Recruitment & Selection, Strategy, Human Resources, Workforce Management, Management, Jennifer Leggio
- Blog posts 2009-12-31
- A decade in social media
- Along with the sharing of content came the sharing of passion. by Jennifer Leggio
- Tags: Social Media, Passion, Jennifer Leggio
- Blog posts 2009-12-30
- 2010: The year of Atomic Branding
- Even more so, 2010 is the year when individuals will yearn for online privacy by Jennifer Leggio
- Tags: Online Privacy, Branding, Marketing, Jennifer Leggio
- Blog posts 2009-12-29
- How to build an army of brand loyalists
- The reality: One-hit-marketing-wonders aren't going to get people to stick with your product for the long-haul by Jennifer Leggio
- Tags: Brand, Branding, Marketing, Jennifer Leggio
- Blog posts 2009-12-28
- Twitter: Changing politics one tweet at a time
- Adoption of Twitter doesn't necessarily equal political change. Many of the politicians on Twitter aren't quite sure how to use it. by Jennifer Leggio
- Tags: Twitter Inc., Jennifer Leggio
- Blog posts 2009-12-23
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